Strategy to ask app-users for review

by Oguzhan Cansever   Last Updated April 10, 2018 10:16 AM

I am a Front-end developer in a team and we are developing a travel app for Android and IOS. This mobile app offers users to search and book hotels. We want to build a mechanism to ask users for rating the app after booking process.

We have a set of criteria regarding firing a popup window to ask for a review:

  • A popup should appear with content like "Thank you for using XX-App. Please help us to improve our services by rating us on App Store/Google Play".
  • Popup should have three buttons with actions like "Rate now", "Remind me later", "No, thanks"
  • Popup should appear after first booking process.
  • If user taps on "Rate now", the popup won't be shown again later
  • It should be as easy as possible: There is no special page or form to ask for feedback, but rather user will be redirected to app-page from App Store/Google Play.

The key questions are

  • If user taps on "Remind me later", should the popup appear again after second booking process or is it ok show it after a defined time independent if user completed another booking process or not.
  • If user taps on "No, thanks", should popup appear again after second booking process?


Answers 4

If they say Remind Me Later a good strategy is to ask for a review at the next positive engagement such as successfully checking out/purchase of an item.

C. R. Brown
C. R. Brown
May 09, 2014 12:42 PM

After reviewing many other apps I have noticed that they tend to ask you to rate the app right when the app opens or when it closes. It is refreshing to see this idea of waiting for them to book a trip with your app as it shows they are using the app successfully, this shows that they will be more inclined to rate the app then someone starting it for the 1st or 2nd time. That being said I think that if you are going to give an option for "No Thanks" then it appears later I personally feel that it is kind of a pointless option. The "Remind Me Later" option should be the option that then appears after they make another booking with your app. If you don't want to enable the user to turn off the "Rate Me" pop-up then don't offer them a "No Thanks" option and stick simply with "Remind Me Later" or "Rate Now". Hope this helps.

May 09, 2014 12:54 PM

I have seen the "review me" question appear in the notification area on Android apps. I liked how unobtrusive this was, letting me view it at my own pace. Notifications have the ability to have buttons attached to them now, so you could have a "Review!" and "Remind me later" and "Dismiss" button made available. You never want to annoy your users such that they get frustrated with your app. I would set a max limit of "Remind Me's" to 2-3.

(Disclaimer, I also make reservation related apps)

In the context of your app, after a booking is made, you could have a notice appear saying "Thanks for the reservation! Please let us know what you think of us!" with some options below.

May 09, 2014 13:20 PM

If the user answers "No, thanks", I will not show the dialog and ask again. As from the user's point of view, he already refused to rate the app.

October 10, 2014 07:38 AM

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