I have recently been doing a research that involved focus-group, interview, observation and lastly a survey as data gathering and analysis of user behavioral, emotions, experience. I have read and understood what empathy means and concluded on my report the findings of what patients' feel, see, hear and do.
My question is : which method suits the above description and why :
Ethnography traditionally involves long-term observations of a culture, and Action Research is understood as when you want to invite research into your actual project.
I think for your research environment setup, especially if you have a specific project, demographic study, focus group, etc., you are leaning towards Action Research instead of Ethnography.