Separate web page title from Google search sitelink

by Oded   Last Updated July 17, 2017 07:04 AM

NOTE: This question was previosuly marked as duplicate by someone, but it was not a duplicated of the suggested alternative post. Moderators, please read carefully before dismissing someone's question as duplicate.

Google seems to use the Title tag as the primary source for determining sitelink titles.

However, I noticed that for some sites, the page title is not the same as the sitelink title.

For example, Airbnb has a sitelink titled 'Business Travel':

enter image description here

But when you enter the page the title is actually 'Corporate & Business Travel on Airbnb':

enter image description here

Does anyone know how to determine the title of a sitelink, and make it different than the target page's title?


*Note: The precise process of determining the sitelink title is automated, and Google is not transparent about it at the moment.

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