Google analytics reports a higher number of conversions than the a/b test (Google optimize) does for the same period

by Shannon D'souza   Last Updated November 03, 2017 07:04 AM

I'm running an A/B test on a website that uses a goal completion as the primary objective (Sign up form). However, I've noticed that in the goals overview tab the number of conversions is higher than the number of conversions recorded in the experiment results (over the same period). Since the experiment is using the same goal shouldn't the number match exactly? What could be causing this?



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