software download pages make bounce rate bad

by kiasati   Last Updated November 12, 2017 18:04 PM

i have an e-commerce site for security cameras. i have articles and software for download too.

the most visited pages are software download pages. users find the page on google results, open the software page, download and leave.

this makes my site's bounce rate 73%.

what solution is there too improve bounce rate? what technik is there to prevent software pages from effect badly on bounce rate of the hole website.

my site:

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Updated September 22, 2017 06:04 AM